The Innovation Catalysts 1

Stop the Innovation Wars 11

How GE Is Disrupting Itself 27

The Customer-Centered Innovation Map 43

Is It Real? Can We Win? Is It Worth Doing? 59

Six Myths of Product Development 83

Innovation: The Classic Traps 101

Discovery-Driven Planning 125

The Discipline of Innovation 143

Innovation Killers 157

About the Contributors 173
Index 175